MOO Water Bottle Animation

This project came about when MOO’s sales team reached out to the design team to create an animation for them. The goal was to design an email signature that highlighted the bottle colors in stock while also showcasing our engraving capabilities. Our customer-facing design team didn’t have much experience with animation, so I agreed to tackle the project.

It started with sketching ideas that I felt would be fun and grab the viewer’s attention. Once I had an idea I was ready to move forward with, I set up the artwork in Illustrator. From there, I created some rough concepts in After Effects to get a better sense of how it would function. After a few revisions, I took the time to refine the animation and add the final text. The sales team was thrilled with the final animation. Take a look below.